Tango is a sensual ballroom dance, originated in Argentina in the early twentieth century, is usually performed by a man and a woman, expressing an element of romance in their synchronized movements.
Business and Entrepreneurship, are the same as tango, as to have a successful business there must be a chemistry between you and your customer, your business must be the ballroom which means that it is the place where the harmony will happen between you and the customer. More than 95% of businesses fail in the first 5 years not because they are not good, but the main reason is that there is no clear message of the benefit to the customer, nowadays competition is so aggressive in any field of business, the only ones who can survive, the ones that have emotional connection and story to tell with customers, everyone knows the story behind Amazon, Facebook, Google, and their founders, They had a story to tell and their businesses had a story that made millions of people loved it and wanted to be part of it.
This is why I am naming it as a tango dance because you are working on making your business arena for a harmonious dance between you and the customer. As to help in building this rapport between you and the customer, there must be a need for you and your business, this need is generated from market trends and life increasing demand. This is why when thinking about reaching your customer, the most attractive points are to watch the market how it is developing and how are people responding to this development, in other words, predicting the future. the aim of watching the trends and industry revolution not to make the same as other competition but to make what is expected to be the solution for the needs of your customer, and this is Tango: understanding your customer move, and knowing their next move and building on it to make the best show.
Would be great to read my previous article about “Building Communities” because it is the other part of understanding the next trend of life and try to build on it to your business, below you will find a course about Entrepreneurship, it has all you need to start your own business.
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