In the past articles, we have talked about how to validate an idea you have in mind, how to make some market research to make sure of the opportunity. We also went through the POCD (People, Opportunity, Context & Deals) and these are the 4 main aspects for any startup. An important thing to consider is to make a business model canvas that helps you set the guidelines of your startup. The next article, was about how to validate your idea financially, finally the importance of the teams and how to pick the right team members.
Now What I am concerned about is something called MVP (minimum viable product). the MVP is the something called the beta version of your product, “it is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” – Eric Ries.
A lot of entrepreneurs hurry to launch their final version and implement all they know inside the final version, but the aim of the Minimum viable product is to test the market and get results back either positive or negative, and accordingly, they can make the final version of product or service.
The minimum viable product is not a crappy product it is a good product to be tested. Now let us have a look on what are the main features to be implemented in the MVP as to be tested well and get the right exact results:
- Less is more in MVP development, “New is easy, Right is hard” – Craig Federighi, Apple. Which means that it is easy to make something new but it is hard to make something right, try to take care of putting the right features inside your MVP that are really solving the problem or pain for the customer.
- The most boring is the most important, let us think about stories on Instagram, it is so boring feature all what you have to do is to do one click to see news about people, what I want to say is that boring features are important to understand the customer retention and satisfaction “are they willing to keep doing this boring thing or not”
- The path of least resistance: minimize friction, Part of getting the right review is to minimize the friction for the user, which means don’t give them a product or service that needs a lot of data entry or complicated sign up features, always make the path easy without resistance.
- Demand VS Supply, The most successful product or service is the one that push the user to repeat using the app unconsciously, where they come back every now and then using your product or service for example; Mailbox, Facebook, Uber, What’s App
- Focus on closing the loop, Let us have a look on Uber mobile application, whenever you open the application there is a starting point and end point, you start by looking for a ride and end with payment and review, closing the loop helps the customer understand more the system and feel safe towards it.
- User feedback and usage data, What we are doing here in the MVP is to analyze the user experience and customer needs as to enhance it in the final product, so you need to be having any sort of analyzing platform or offline system that helps you understand the user feedback, and their usage of the product or service, you can use Google Analytics for example.
- Be prepared to pivot, Be prepared that 90% of the MVPs have some changes to be the final product as customers feedback and their usage, help the startup team to pivot and make some changes.
Finally to conclude, you need before implementing your final product to the market to make the MVP, which is the minimum viable product which is the beta version to collect the maximum number of data about the product and there are 7 main features to consider when making the MVP: Less is more in MVP development, The most boring is the most important, The path of least resistance: minimize friction, Demand VS Supply, Focus on closing the loop, User feedback and usage data, Be prepared to pivot.
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